Making that retro connection – Chevy Spark goes all woody

Chevrolet has come up with a tribute to it’s ‘woodies’ of 1950’s America.  The special edition of the Spark supermini is to promote younger buyers to the brand.

The Chevy has three-quarter vinyl body wrap that is meant to recreate the woody effect of old.  As well as that it features retro-style white rims and tyres.

According to Chevrolet it was created to ‘celebrate the brand’s American heritage and connection to youth culture’.  Originally Woodies were based on estates with timber- framed bodywork that become known with the surfing scene as they were cheap and large enough to carry equipment.

If we’re honest, we think it looks a bit naff.


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